Word: dots
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...There were a few quality commercials, but my favorite was the E-Trade one with the chimp crying over the death of the dot-coms. The other E-Trade commercial with the dreaming security guard was also excellent. The Budweiser take-off of its own 'wassup' commercials ('what are you doing?') was cute, as was the Bud Light commercial of the guy who spills the beer on his girlfriend after dancing in the kitchen. The running of the squirrels and the Levi's donor jeans get unusually low marks, as do (as usual) all of Pepsi's attempts at humor...
...There has been one NFL-style changing of the guard from last year - the dearth of dot-coms. Gone from this year's lineup are Britannica.com, Lifeminders.com, OurBeginning.com, Pets.com and 10 other pretenders; this year there are only three: E*Trade (the monkey returns), Hotjobs.com and Monster.com. The lineup itself is a tech bellwether: One dot-com for dumping your worthless stock options and two to help you find...
...year's nail-biting Rams-Titans finish - or even Bud's fad-making "Wassup" spots - may be too much to hope for. But at least we won't be wondering this Super Sunday what AutoTrader.com was thinking in putting on a $2 million cartoon. (Though we may miss the dot-com zaniness of things like Cyberian Outpost's flying gerbils...
...Slater is expected to issue long-anticipated and controversial "competition guidelines," which the big airlines have tried for years to fend off. The document will give detailed definitions of what constitutes predatory behavior and unfair methods of competition. The guidelines will, for the first time since deregulation, allow the DOT wide latitude in looking into the subtle ways competition can be affected. For instance, if a large airline threatens vendors who offer their services to start-up airlines, the new rules would let the DOT move quickly to make the offender halt these practices...
Such rulemaking could limit the majors' ability to run off low-price rivals. Says a former DOT official: "I don't think it's a coincidence that Slater is pushing this out the door days after American Airlines just got bigger...