Word: doubleclick
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...full screening of what was happening in the interactive-marketing media field, how it was going to impact [Publicis'] business and why they needed to make an early major move into that field," says Messier. Since then, he points out, every large player has followed the trend: Google with DoubleClick, Yahoo! with Right Media, WPP with 24/7 Real Media, and Microsoft with aQuantive. "We were first in online. Publicis was the only major player to have made an acquisition in this field at less than three times turnover [sales], whereas Google, Yahoo!, Microsoft had to fight for the remaining acquisitions...
...Shahid Khan, a business strategy consultant at IBB Consulting in Princeton, N.J. Their search engine, Windows Live, is a distant third to Google and Yahoo, in both ad revenue and users. They've lost out to Google on key strategic deals to buy both YouTube and online ad company DoubleClick. And while sales of the new operating system, Windows Vista, have been brisk, reviews have been decidedly mixed...
...magazine in a library. But the websites you visit can look back at you. Many use "cookies" to collect data about your visit--where you go in the site, what links you click on. There was a blowup last year when it appeared that Internet advertising agency Doubleclick would match up its cookies with data from an off-line marketing company that had names, addresses and phone numbers of 88 million Americans. That plan, since abandoned, would have let the company create personal profiles of individuals and their Web-surfing habits...
...help marveling at Merrill Lynch star Internet analyst Henry Blodget. Bullish through a five-month bloodletting, he decided last week to downgrade his opinion on 11 onetime highflyers, including Doubleclick, eBay and eToys. In the case of eToys, the stock had dropped 95%. Losing any more, I suppose, would be just too much to bear. So Blodget stepped up with his gutsy downgrade while investors everywhere, in spirit, collectively asked, Who needs analysts anyway...
...advertising firms like DoubleClick (TIME.com's ad agency, incidentally) gave a little to the feds and got exactly what they wanted, which is the government out their hair. As for the rest of us, privacy will have to come at the price of vigorous vigilance...