Word: doubleclick
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Marketers know plenty right now. Advertising networks like DoubleClick and MatchLogic, content sites like Time.com (TIME's online affiliate), and even retailers like Amazon.com are able to gather information by depositing numerical files called cookies into your Web browser. Embedded in the cookie is an identifying number, like a cyber fingerprint, that alerts a server to your presence. Whoever sent the cookie can monitor where you go on the Web, what you click on, what you read, what you buy and what you don't buy. Some sites, including Amazon, maintain strict privacy policies that promise to guard the data...