Word: doubleclick
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Dates: during 1999-1999
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Marketers know plenty right now. Advertising networks like DoubleClick and MatchLogic, content sites like Time.com (TIME's online affiliate), and even retailers like Amazon.com are able to gather information by depositing numerical files called cookies into your Web browser. Embedded in the cookie is an identifying number, like a cyber fingerprint, that alerts a server to your presence. Whoever sent the cookie can monitor where you go on the Web, what you click on, what you read, what you buy and what you don't buy. Some sites, including Amazon, maintain strict privacy policies that promise to guard the data...
...consumer experience, not gather dirt on webbies. "The point is to receive information that you are interested in as opposed to what you are not," says Lyn Chitow Oakes, coo of ad agency FlyCast. "It doesn't seem like advertising if you're interested in it." For example, DoubleClick has 50 million active cookies, which means that 50 million people see at least one targeted ad a month. This prolific snooping is nothing new. Credit-card companies have been building databases for years and offering deals based on your spending habits...