Word: doubleday
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...SUNFLOWER AS BIG AS THE SUN, by Shan Ellentuck (Doubleday; $3.95). Uncle Vanya is a most lovable-and most effective-teller of tall tales. Everything he says about his sunflower comes true; it grows and grows, completely shutting out the sun from the small Russian village. When he finally tells the truth, the sunflower shrinks back to normal size and everyone celebrates. The illustrations are colorful and peasant in feeling...
...Wisconsin campuses. So many orders poured in the first week that Randell quit his $12,500-a-year job and went into business for himself. The $2.95 guide has since turned into N.S.M.C.'s mainstay product; last year Randell sold 100,000 copies in three editions and recently Doubleday & Co. brought out a fourth for bookstore sale. The company also operates one of the nation's largest computerized dating services, and systematically mines the data for mailing lists. Through such ingenuity, Student Marketing's revenues shot up from a mere $40,789 in fiscal...
...ORIGINAL RUBAIYYAT OF OMAR KHAYAAM, translated by Robert Graves and Omar Ali-Shah. 86 pages. Doubleday...
...nearly all U.S. college campuses is held by the faculty. The dominance of professional, Ph.D-bearing scholars over the higher learning in America is now so complete that it amounts to what two Harvard sociologists call The Academic Revolution. That is the title of a massively detailed and perceptive book (Doubleday; $10) by David Riesman and Christopher...
...MAGIC ANIMAL by Philip Wylie. 358 pages. Doubleday...