Word: doubleday
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THOSE WHO LOVE by Irving Stone. 662 pages. Doubleday...
THEY BOTH WERE NAKED by Philip Wylie. 418 pages. Doubleday...
...whole world loves a lover -which probably accounts for the fact that people are forever doing favors for Paul ("Golden Boy") Hornung, 29. Paul is properly grateful. In his autobiography, Football and the Single Man (Doubleday; $4.95), the ex-Notre Dame star and veteran Green Bay Packers halfback does his best to repay everybody who, as he puts it, "contributed to making Paul Hornung, like Wyatt Earp, a legend in his own time...
...York bookstores, which face the heaviest discount competition, have shown the industry how to fight back. Doubleday, whose two biggest-volume stores are within five blocks of each other on Fifth Avenue, offers a fast checking service, easy exchange of books bought at other stores, handsome wrapping and a record department. Brentano's has added ancient and modern art in original and reproduction, adult games and library furniture. Rizzoli has the elegance of an 18th century library, plans to offer browsers authentic espresso made with water imported from Italy. "Our customers are doing more than exchanging money...
...biggest growth in bookselling is occurring in the suburbs; of 149 stores opened last year, 60% were in the suburbs. "The real success stories," says Scribner's Kropotkin, "are found in the shopping centers, where stores are having to double their size overnight to accommodate the demand." Doubleday, Brentano's, and Kroch's have located most of their recent additions in suburban areas. Booksellers estimate that 40% of the population lives outside the range of present bookstores, feel that this is the area of unlimited expansion...