Word: doubleday
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...More devils can be routed by a little laughter than by a carload of humorless piety," writes Methodist Pastor Charles Merrill Smith in How to Be come a Bishop Without Being Religious (Doubleday; $3.50). The devils that Smith wants to exorcise are the phony pietism and the trivial hypocrisy that many a Protestant pastor has to indulge in if he intends to climb the hierarchical ladder of his church...
...GREAT DEBATE by Raymond Aron. 265 pages. Doubleday...
HURRY SUNDOWN by K. B. Gilden. 1046 pages. Doubleday...
...decisive breakthrough came with the test run of Doubleday's giant FIBS (Fiction Imitating Bestseller Simulator). On that historic day, the white-smocked experts loaded the memory banks with the full texts of Uncle Tom's Cabin, Gone With the Wind, selected Faulkner, and the collected works of Erskine Caldwell. They programmed the machine with biographies of key characters. They set it for 1947 in rural Georgia, turned the sex dial to "low," and punched the button marked "1,000 pages." The highspeed printer began to chatter...
...officials rushed to the defense, calling the film "a zany fantasy, a free-swinging satire." Doubleday & Co., one of two publishers also named in the suit, added informatively that the original book, heretofore ignored by the university, "couldn't be funnier." Everyone waited to see who would have the last laugh, but preview audiences in Hollywood and Manhattan were already spreading the word that John Goldfarb had handily outFoxed itself long before the roar from South Bend. It is not simply a bad movie; it is a truly breathtaking display of tastelessness, ineptitude and wretched humor, crudely written...