Word: doubleday
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...ROAD (230 pp.)-John Barfh-Doubleday...
GULBENKIAN (289 pp.)-John Lodwick, in collaborafion with D. H. Young-Doubleday...
...TRAVEL (567 pp.)-Henry James-Edited by Morton Dauwen Za-bel-Doubleday...
...lose," spieled a full-page ad by Doubleday & Co. in the New York Times Book Review. "We are so convinced of the appeal these important books will have for you that we are willing to bet that five of them will be best sellers by the first week in May." The terms: if more than one of the six failed to make the Times bestseller list by then, Doubleday promised to send a copy of any one of them "absolutely free" to anybody asking...
Last week demands for free copies were still flooding into Doubleday. Only four of the books had qualified as bestsellers by the appointed time: Jean Kerr's Please Don't Eat the Daisies. Edna Ferber's Ice Palace, Paul I. Wellman's Ride the Red Earth, and Robert Lewis Taylor's The Travels of Jaimie McPheeters. By also entering two less-likelies, Kenneth Roberts' The Battle of Cowpens and Saunders Redding's The Lonesome Road. Doubleday had thought to give its parlay some sporting zest. It succeeded too well. In flowed letters...