Word: doubleday
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...OPIUM OF THE INTELLECTUALS (324 pp.)-Raymond Aron-Doubleday...
THOMASINA (288 pp.)-Paul Gallico-Doubleday...
...cats. A cartoonist like the late great Herriman, whose Krazy Kat spoke a wild, weird kind of New York Yiddish in Coconino County, Ariz., also belongs in this noble company. Not so Thomasina. Cats may be useful animals to have around any house, but not around a publishing house. Doubleday & Co. should have reminded Author Gallico that...
PLEASE DON'T EAT THE DAISIES (192 pp.)-Jean Kerr-Doubleday...
There is only one thing remarkable about this book: it smells. Evidently in the belief that the practice of reading has become hopelessly discredited, Doubleday has tried the desperate expedient of dousing Scent of Cloves in some odorous compound that purports to be scent of cloves. Whether packs of osmophile readers will go like beagles into bookstores snuffing the spoor is questionable...