Word: doubleday
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...which is bad, and it is an ornamental concoction, which is bad. It sounds and looks evil." But it went down so satisfactorily that Ross got an idea: Dr. Jordan ought to collaborate on a cookbook for ulcer victims. The result, published this week: Good Food for Bad Stomachs (Doubleday; $2.95), by Dr. Jordan and Recipe-Maker Sheila Hibben, with a laudatory foreword by Ross himself...
...still the richest plums in the book business. B-o-M sent out more than 7,000,000 books last year, showed a net profit (after taxes) of nearly $1,250,000. The Literary Guild, the Dollar Book Club and a group of other clubs, all owned by Doubleday, do so well that Doubleday can afford to shrug off the charge that most of the books on its own huge publishing list are utterly undistinguished...
MEMORIES AND PORTRAITS (217 pp.)-Ivan Bunin-Doubleday...
PHOTOBIOGRAPHY (255 pp.)-Cecil Beafon-Doubleday...
...IRON MISTRESS (404 pp.)-Paul I. Wellman-Doubleday...