Word: doubleday
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...WRITER AND PSYCHOANALYSIS (265 pp.) - Edmund Bergler - Doubleday...
...LIPTON STORY (277 pp.)-Alec Waugh-Doubleday...
ACTIONS AND REACTIONS (280 pp.)-Doubleday...
...agency of Benton & Bowles, got his idea while looking through a batch of animal photographs for an ad campaign last summer. In his search he was repeatedly reminded of folks around the office. Once he got the Zoo idea, he looked at thousands of zoological portraits before he tackled Doubleday with a choice lot. Enthusiastic but careful, the publisher tried it out in a real white-collar city, insurance capital Hartford, Conn., where Zoo went like animal crackers during a kindergarten recess. Published on July 7, it hit the bestseller lists in two weeks, headed them in two months...
...wives of the nation who have been stuck by the thorns of domestic irritation. Confident Author Barnes, who blandly assumes that White Collar will go over 500,000, thinks that Home ought to do just as well. Hopeful, but aware that the hottest fads have a saturation point, Publishers Doubleday have ordered a mere...