Word: doubleday
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Grosset & Dunlap, Inc., oldest U.S. reprint firm (1898), has quietly piled up profits for years with 50? to $1.98 reprint editions. In 1938 Doubleday, Doran & Co.'s various reprint subsidiaries (Star Dollar, Blue Ribbon, Triangle, etc.), not content with slow distribution through the nation's 1,000-odd wholesale booksellers, branched out through Woolworth and other chain stores, aiming at some 7,500 distributors. Pocket Books Inc. (25?) with 70,000 outlets through news dealers, last week sold its 100,000,000th Pocket Book, while paying out its first $1,000,000 in royalties. Simon & Schuster Inc. made...
...Battle Begins. As a preliminary move, Marshall Field hired bookwise Freeman Lewis away from Doubleday, Doran as a "consultant." After long, secret conferences with Pocket Books and with Simon & Schuster (whose officials own 49% of Pocket Books), Publisher Field turned a covetous eye toward Grosset & Dunlap. He was just too late...
...reconstruction of its shattered country. It adopted rules aimed to make the press of liberated France honest and responsible. In the U.S., meantime, France's fanned Journalist André Géraud ("Pertinax") published an authoritative book on his country's betrayers (The Gravediggers of France; Doubleday, Doran; $6) with an illuminating chapter on the notorious, cynical venality of the press in prewar France...
...Drugstore Market. But the bulky, expensive (total cost: $12.25) four volumes had little attraction for the 5 & 10 and drugstore trade. And the Beards know well that if history as a social weapon is to achieve its highest potency, it must reach that market. When, in 1942, Doubleday Doran's Freeman Lewis began publishing a series of cheap, good, educational books (The New Home Library), the Beards, then in their late 60s, offered to take on the long, gruelling job of writing a new popular U.S. history...
...practice. The 69? edition of The Beards' Basic History which was published last week (150,000 copies in the first printing) was the book's first appear ance. Next month a more expensive edition will be distributed as a Book-of-the-Month Club dividend. After that Doubleday Doran will publish an illustrated edition at $3.50. For the first time in book history, the drugstore buyers come first...