Word: doublemint
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Dates: during 1920-1929
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...Philip K. he named a gum, "P. K's.," to share the fame of other Wrigley products, "Spearmint," "Doublemint," "Juicy Fruit." He still keeps in close touch with his business and when in Chicago eats lunch in the restaurant on the main floor of the white Wrigley Building which towers like a huge birthday cake beside an oily curve of the Chicago river. Snobbish Chicagoans who see him eating there are impressed with what they call the democracy of this great millionaire who was once a soap crutcher. In modern times soap is crutched or mixed by a machine...
...chewers who will chew Wrigley's Doublemint gum in 1929 will realize that the use of the word "Doublemint" is costing the Wrigley company almost $2,000,000. Back in 1911 the L. P. Larson gum company, claiming prior rights to the word "Doublemint," sued Wrigley for its use of this brand name. After a -year battle, Wrigley Gum and Larson Gum have settled the quarrel by payment of $1,900,000 to the Larson company...
...William Wrigley Jr. & Co. (Spearmint, Doublemint, Juicy Fruit, P. K. chewing gums)?$9,637,575. Previous year...