Word: doubletakeã
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...regarding its stated goal of reaching an audience beyond the intelligentsia, DoubleTake??s achievements are harder to quantify. Coles bases his claims in this area in part on the magazine’s location since 1999 in Davis Square, Somerville—a neighborhood that is, at least geographically, as close to Cambridge as it can be without actually being in Cambridge. He says the location is important because “people come from Somerville to our offices. They know that the magazine exists, and they tell us that their son or daughter has been reading...
Coles explains that in 1999 the Center decided to exercise its prerogative to terminate DoubleTake??s access to the money. “We were spending the capital down, in order to get the magazine available to people, to have a circulation drive, to reach out,” Coles says. “They said, if you’re going to spend the capital down, then you’re going to have to close the magazine...
...When he heard we were in some financial jeopardy, he offered to come up and sing for us,” Coles says. Characteristically, the two benefit concerts scheduled for late February ran into hurdles. At one point, Springsteen cancelled over a dispute about ticket prices and DoubleTake??s premature announcement of the events. When the issues were resolved, though, the concerts were a musical and financial success...
Coles says that Springsteen’s generosity grew out of a kinship he feels with DoubleTake??s mission. “If you listen to his songs and read his words,” he says, “that’s what he’s struggling with. To sing, equals to say, about the country, the troubled parts of it, the ordinary working people...
These awards, distributed by groups that represent the narrowest possible definition of intelligentsia, have very little to do with the process of reaching “regular people.” And Testa’s statement that DoubleTake??s location within the overall media landscape isn’t an editorial concern because “we do what we do out of a conviction” does not inspire much hope for its eventual triumph over financial insecurity...