Word: dough
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Dates: during 1950-1959
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...tastes of sweet-toothed small fry, concluded that what they liked most were toy-shaped confections. She went home, out of sugared batter molded a swan with raisin eyes, baked it, and promptly sold it to a schoolboy for 2 rubles. Encouraged, she turned more and more batter into dough, spawned a swarm of home bakeries among women in the Moscow suburb of Stolbovaya. Was such initiative encouraged? Moskovskaya Pravda urged the bureaucrats of the "Red Front" candy factory to undercut these "unsanitary private confectioners" by mass-producing digestible swans, Teddy bears and roosters...
...that light up its channels, compared to 30% for CBS, 5% for ABC. Chief network-produced items: news and sports shows; a scattering of hard-to-sell prestige features (NBC Opera, Project 20); a hard core of moneymakers (The Jack Paar Show, You Bet Your Life); and two quizzes (Dough Re Mi and Concentration), originally developed by Barry & Enright, from whom Kintner bought eight other shows last year...
Some of the similes are familiar, e.g., The Kingdom of the Father is like a woman who has taken a little leaven and has hidden it in dough and has made large loaves of it. Whoever has ears let him hear. But others have a surprising new emphasis, like the saying which immediately follows the above and seems to indicate that one can lose one's chance to enter the Kingdom through ignorance: The Kingdom of the Father is like a woman who was carrying a jar full of meal. While she was walking on a distant road...
...Dough Veteran Richard Clark was even angrier than Cohn, and for a different reason. In his 1958 appearances on the air, Clark won $22,500, but the producers' admission that the show was crooked, said he, has damaged his reputation. Reason: his friends will not believe that he was not in on the fix. He filed a $500,000 suit against NBC, the show's producers (Barry & Enright Productions) and the sponsor (Procter & Gamble). What's more, argued Clark, his eye on an even bigger payoff, the fix cost him a possible $40,000 in winnings...
...past fortnight, the networks have scrubbed four quiz shows worth an estimated $20 million in sponsors' fees-$5,000,000 each for NBC's Tic Tac Dough and CBS's Name That Tune, Big Payoff, Top Dollar. The number of quiz-panel-contest shows that survived was still 13 at week's end. If they are dropped too, the total loss in sponsors' fees will bulge to a bank-breaking $80 million...