Word: doughboy
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Dates: during 1970-1979
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...Hudson, and Burnett never felt the need for the creative flash of Manhattan. "Ideas don't know where they are born," he said. His own ideas were based on keen appraisals of consumer wants and were often disarmingly wrapped in homilies. His agency created the Pillsbury Doughboy, as well as the Marlboro Man, the Jolly Green Giant, Star-Kist's Charlie the Tuna, Maytag's dependability campaigns, and the slogans "You're in good hands with Allstate," "When you're out of Schlitz, you're out of beer," and "Fly the friendly skies...
...problem seems to be a question of pace. The first act, where we see Johnny leaving girl and principles behind to become a doughboy, is very expository and should move like lightning if we are to keep interested. Director David Hammond is not up to the task; I constantly felt we were watching a walk-through of the show rather than a run-through or, if I may be so demanding, a performance for an audience. Polish, as they say, was lacking...