Word: doughboys
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...Either they don’t know, don’t show, or don’t care about what’s going on in the hood.” One of my favorite lines from Doughboy in the 1991 blockbuster movie, “Boyz n the Hood.” For everyone reading this who “don’t know” what’s going on in the inner city school system, what follows is a brief glimpse of the situation based on visits to 8,500 middle school children in five...
Last Friday at the 2007 Career Forum, as students and recruiters exchanged monotonic pleasantries inside the Gordon Track and Tennis Center, one high-pitched noise rose above the din. “Woohoo!” The Pillsbury Doughboy stood in front of the General Mills (GM) table , instantly recognizable in its white chef’s hat and expansive stomach—sure enough, the Doughboy responded to FM’s poke with a squeal of irrepressible glee. Emily S. High ’06, a marketing associate at GM, stood calmly by while the Doughboy began shimmying...
Most bakers, a proud, artisanal group, lambaste the anticarb crusade as a much hyped fad akin to the low-fat craze of the '90s. But they're still racing to de-carb themselves faster than the doughboy next door. Hedging their bets may be a smart move, since Americans eat 7% less wheat flour today (137 lbs. annually) than in 1997, according to the U.S. Department of Agriculture. The bread industry's research found that 40% of consumers cut down on bread last year compared with 2002. Not to mention pasta, potatoes and pizza...
...MOVIES ARE TODAY'S WAR MOVIES. In real life, a driver is the lone G.I. in enemy territory, and his car is his trusty tank. But that driver feels more like a doughboy stuck in a bunker. The traffic won't budge; his car can't fly over the ones in front of him or scoot under a 24-wheeler. In movies, says Donald De Line, producer of The Italian Job, "we get to watch these characters get up on sidewalks and beat traffic and go down staircases. When it works, a movie car chase is a satisfying experience...
...Burnett's penchant for employing a range of masculine archetypes. Some were designed to appeal to female consumers. With the Jolly Green Giant, he resurrected a pagan harvest god to monumentalize "the bounty of the good earth"--and to sell peas. Years later, with the creation of the Doughboy, Burnett employed a cuddly endomorph to symbolize the friendly bounce of Pillsbury home-baking products. Aiming at male audiences in the '50s, a time when filter cigarettes were viewed as effeminate, Burnett introduced a tough and silent tattooed cowboy on horseback, "the most masculine type of man," he explained, to transform...