Word: doughboys
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Some bids for the black market are largely a matter of style. Even before Bill Clinton donned sunglasses and went on The Arsenio Hall Show, Pillsbury put shades on the Doughboy and recast him as homeboy. K Mart, meanwhile, hired a black advertising firm that created an ad campaign around the slogan "Looking Good." In one radio commercial, a woman tells her friend about the store's new fashions. "Girl, I couldn't believe my eyes," she says. "I went out and looked at the store name again. It was K Mart all right...
...move toward more diversified marketing. After all, notes advertising executive Caroline Jones, "come the year 2000, African Americans, Hispanics, Asians and women will be the majority in this country. Targeting will no longer be a luxury but a requirement." In other words, don't be surprised when the Pillsbury Doughboy pops up in a sombrero or a kimono...
Both parents worried about the temptations of the street when young John was growing up. But Singleton, bolstered by the companionship of the two friends who would serve as models for the characters Doughboy and Ricky in the film, steered clear of gangs. Acquaintances of his were hurt in gang fights, and one was killed in an alley near his house, but the closest Singleton ever came to committing a violent act was in seventh grade, when a bully tried to take his money. He took a box cutter to school and threatened to cut the boy's throat...
When you watch Studs, you get public glimpses of private emotions. A slightly rotund guy named M.L. (He says it stands for "Much Love") winces as he is mercilessly compared to the Pillsbury Doughboy. Cheryl, Nancy and Kim are simultaneously horrified that Dan has no idea which of them said he "started kissing my lips and worked his way down." Morris ecstatically hugs Joanna after they win a date to Catalina Island. Laurie fights back tears. She picked Morris...
...that left at least one dead and dozens wounded -- is his portrait of three young men struggling to keep their balance as drive-by shootings redden the night streets. Tre Styles (Cuba Gooding Jr.) is sustained by the example of a strong father, while his best friends, brothers Doughboy (Ice Cube, the rapper) and Ricky (Morris Chestnut), are betrayed by the lack of such a man. Singleton is aware that the ghetto is the chanciest of universes where one's fate can be determined by a moment's loss of temper. Or by standing on the wrong corner...