Word: doughboys
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...chubby white Pillsbury Doughboy, who has been getting poked in the belly for 25 years, never ceases to find it amusing. But he sees nothing funny in the antics and appearance of Drox, the new character being used by Sunshine Biscuits to promote Hydrox cookies. In a lawsuit, Pillsbury claims that Drox looks and sounds too much like the trademark Doughboy. The suit describes Drox, who appears on cookie packages and in TV commercials, as "a two-legged, puffy white voiced character." When it comes to pudgy pitchmen, the Doughboy has at least one other colleague -- the sixtysomething Michelin...
Michael Moore doesn't look like a movie star. With his pinched face, his Pillsbury Doughboy silhouette and his air of befuddled skepticism, he looks as if he'd be lucky to land a night manager's job at a 7-Eleven. Moore might even pass for what he is: the novice director of a documentary film about blue- collar unemployment. So why did 2,000 folks stand in line for hours last week in Flint, Mich., to ask him questions, throw verbal brickbats or cheer him on? Why has his movie Roger & Me stoked debate that has spilled from...
...Morris hopes Kraft will not be as resistant to a takeover as Pillsbury, which is fighting a $5.2 billion offer from Grand Metropolitan, a British liquor conglomerate (J&B Scotch and Smirnoff vodka). Last week the company took out full-page newspaper ads that showed the normally cherubic Pillsbury Doughboy with a grim expression and wearing boxing gloves. Warned the ad: "We're not going to sit idly by while an opportunistic British liquor and gambling company tries to buy respectability...
...past year the Pillsbury Doughboy has not had much reason to let out his giggle. While Pillsbury enjoys strong sales of vegetables, baking products and other grocery items, its restaurant division, including the Burger King chain, has lagged. In the Minneapolis-based company's most recent fiscal year, earnings plummeted 62%, to $69 million, on revenues of $6.2 billion, as the company closed nearly 100 restaurants and sold its Godfather's Pizza chain...
...Pillsbury still looks appetizing to one investor. Last week Britain's Grand Metropolitan, a brewing and restaurant giant (1987 revenues: $10 billion), made a surprise $5.2 billion takeover bid for the Doughboy's company. Pillsbury is resisting the offer, but at $60 a share, it may be too good for stockholders to refuse. The bid sent Pillsbury stock, which had traded at less than $40, soaring...