Word: doughed
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...weeks ago TIME'S Business section reported on an unusual business venture in Greeley, Colo. It was the story of Mrs. Dorothy Ferguson, a Greeley housewife, who while convalescing from a broken leg came up with an idea for her own business: making and marketing frozen cookie dough (TIME, Sept. 28). The idea caught on and soon outgrew Mrs. Ferguson's home kitchen. The venture was incorporated, and quickly became a center of community investment as Greeley townsfolk rushed to buy stock and admire the new cookie plant, where the Fergusons expect to gross $60,000 this year...
While waiting for her fracture to heal, Dottie Ferguson got to thinking "what a wonderful thing it would be if you could just go to the refrigerator, haul out a package of dough and bake the cookies." With plenty of time on her hands, she began to experiment with freezing cookie dough. After hundreds of different experimental batches, Dottie finally hit upon the right formula, hobbled over on her crutches to Grocer Dale Smith and sold him a boxful. Grocer Smith was soon selling as many boxes as Dottie Ferguson could turn out. She invested in a larger mixer, then...
...garage owner who serviced her refrigeration, bought the stock. Soon Dottie's Quickie Cookies grew so big that Frank had to leave his job with Greeley's Consumer Oil Co. to devote all his time to managing the plant and designing special equipment for freezing the dough. In July the Fergusons moved into a new $16.000 plant with a capacity of 1,000 doz. packages an hour...
Dottie bakes her cookies in four flavors (almond butter, chocolate pecan, butterscotch nut, oatmeal pecan), but the special ingredients that keep her dough fresh-frozen, she says, "really are my secret." To expand distribution (now in Chicago, Colorado, Nebraska, Wyoming) and promote new products (e.g., shortcake), her major stockholders last week voted to reorganize as a $300,000 corporation, exchanging for five shares of the old $2 stock 12½ shares of new $1 stock. Says Baker Ferguson, who expects to gross $60,000 this year: "We had the most interesting little business when we started...
...work hard, live quietly in their U.S.-provisioned company towns, and save money hand-over-fist between conservative splurges outside. Plenty of hard work gets done in Caracas, too. Explains one American: "This was never a place to play; it's a place to bear down and make dough." But Caracas is blooming fast as a national show window, and the capital crowd, as might be expected, includes far & away the flashiest of Venezuela's 32,000 Yanquis...