Word: doughnet
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Once payment and privacy are accounted for, each of the three new e-commerce sites has its own strategy for pushing merchandise to teens and the grownups who love them. At DoughNET, special promotions like free movie tickets with selected purchases or contest entries lure young shoppers. On iCanBuy, kids can peruse celebrity wish lists (tip: Britney Spears wants a WNBA basketball, body glitter and, oddly enough, her own CD). At RocketCash, a top-10 list of user purchases lends some insight into what's hot with the masses. Recent chart toppers include a Limp Bizkit CD and wooden bracelets...
Tempering their commercialism, two of the sites offer practical financial advice and services. At iCanBuy and DoughNET, young people can open FDIC-insured bank accounts, learn about investing and donate to a charity. Shopping is still the main draw for youngsters, commonly more concerned with stuff than savings, but the sites' grownup money advice may be winning a few converts...
...children are already bombarded with opportunities to spend money, and the options are about to explode through online shopping geared specifically toward kids. Several new websites, such as Icanbuy, Rocketcash and DoughNet, will set up accounts in a child's name. Parents can deposit a small amount from a credit card or use Grandma's birthday money as their child's online slush fund. These cybermalls are only too happy to point your child toward must-have products. They also offer FDIC-insured banking services so that little Timmy can watch his money earn interest between spending binges...
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