Word: doughnut
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Bill Bradley's leather shoes are cracked, and his suit and tie--as he makes a point of telling me at a doughnut shop in Claremont, near the Vermont border--are suffering through their second straight campaign day. For the former New Jersey Senator, an insurgent trying to grab the Democratic nomination from Al Gore, genteel shabbiness signifies authenticity. Bradley wants you to know he's got bigger things--purer things--on his mind, and the doughnut shop is packed with people who have come to hear about them (and a few who just want coffee and crullers). Ten months...
...deftly mixes simplicity with depth, offering book reviews and personalized recommendations. Orders automatically generate a thank-you e-mail. And Amazon will hunt down any title you can't find, even out-of-print books, with the friendly zealousness of a small-town Midwesterner giving you directions to the doughnut shop. "Word of mouth is incredibly powerful online," explains Jeffrey Bezos, 34, Amazon's founder and CEO. "A dissatisfied customer can tell 1,000 people in a few minutes." Scott Ehrens, a managing director at Bear Stearns, says Amazon "understands how to treat customers better than anyone else...
During Yom Kippur services on Wednesday, I was a bit unfocused. Maybe I was a little out of practice, since I hadn't seen the inside of a synagogue since the last Yom Kippur. Maybe I was just too hungry to concentrate. (The doughnut I snuck at breakfast hardly did a thing--I hoped you weren't looking...
Heartburn has nothing to do with the heart, of course. It occurs when acidic juices from the stomach gurgle their way past a doughnut-shaped valve and into the esophagus. Unlike the stomach, the esophagus has no protective lining against corrosion. Repeated bouts of reflux eat away at its inner wall, triggering excessive scarring and bleeding. Sometimes the acid reaches the vocal cords, causing hoarseness. Other times it spills over into the lungs, triggering a potentially serious condition that mimics asthma...
There had been earlier telephone contact with Ellen and a second face-to-face, but Faye won't say when or where. She recognizes no rules but her own. Who knows when the FBI might be eavesdropping? They were parked right outside the doughnut shop for years, she says, taking notes every time she blinked...