Word: doughnut
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Luxury. In Philadelphia, appeared the "Bunker's Delight"-a doughnut with a handle...
...green benches along the city's sidewalks and in the parks were always crowded. Gaffers 75 and over played their daily six innings of cautious baseball, and Webb's Cut Rate Store (one egg, two strips of bacon, hominy grits for breakfast, 3? ; with coffee and a doughnut, 8?) cashed their modest checks by the thousand...
Chief beneficiary of all this brouhaha is Doughnut Corp.'s board chairman and controlling stockholder, Adolph Levitt. Operating a chain of bakeries after World War I, Levitt found that Salvation Army lassies had made doughboys doughnut-conscious, that the new market thus created needed a mass-produced doughnut, uniform and digestible. After engineers produced for him an efficient doughnut machine, Pioneer Levitt organized Display Doughnut Machine Corp. (later Doughnut Corp.) to sell it to independent bakers. In 1925 Levitt put out a standardized mix, later supplied patrons with optional trade names (most famous: Downyflake, Mayflower...
...sales soared, so did Doughnut Corp.'s sense of importance. To Doughnut Corp...
...Plant, Doughnut Corp.'s sales-promotion manager. Mr. Plant roams through dough-nutdom, conferring with bakers, planning sales campaigns. A friendly press, fond of photographing him measuring doughnut holes with calipers, refers to him as the "Will Hays" of the doughnut industry...