Word: doughnut
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...years this almost anonymous corporation has pushed doughnut sales with one of the screwiest publicity campaigns in advertising history. It founded the National Dunking Association, claims for it more than three million members (including Congressman Jennings Randolph, Mrs. Martin Johnson, Martha Graham); holds dunking contests, gets dunking testimonials from unlikely bigwigs like Novelist Pearl Buck. Said she: "If Mayor LaGuardia and Hitler only would get together and dunk a couple of doughnuts, they would see life through the same rose-colored glasses." Standing on his head atop Manhattan's Chanin Building, Flagpole Sitter Shipwreck Kelly ate 13 doughnuts...
...years on the stage, Funnyman Joe Cook has thought up some 1,000 implausible inventions of the Rube Goldberg order, never sold one until last week. Then he sold one for $1,000. It was a doughnut-dunking machine (a pulley-and-string contraption) featured in his present Broadway show, It Happens on Ice. Purchaser was Doughnut Corporation of America. The sale was authentic, the money real. For Doughnut Corp., $1,000 for publicity was cheap...
...Doughnut Corp. is a near-monopoly of the U. S. doughnut industry. U. S. doughnut sales were estimated at some $78,000,0000 last year (up from $5,000,000 in 1920), and 80% of these doughnuts were made on Doughnut Corp. machines. More than 30% were also made from Doughnut Corp. mix. Its largest factory (in Ellicott City, Md.) operates now 20 hours a day, has some 2,000 employes. Doughnut Corp. is boss of the doughnut world...
Last week Doughnut Corp. launched Donut Week with sillier shenanigans than ever. Radiozany Gracie Allen pushed a button setting off doughnut machines all over the country. While Manhattan paid its respects to the usual "Donut Queen," Camden, Maine honored the late Captain Hanson Crockett Gregory, alleged inventor of the doughnut's hole,* planned to erect a statue to him. Placing its Joe Cook dunker on view in its Times Square Mayflower Doughnut Shop, Doughnut Corp...
...Broke and hungry on Thanksgiving Day, 1905, McVittie shelled out two of his last three nickels for coffee & doughnuts in a Grand Island, Neb. cafe, vowed to eat a doughnut a day in memory of his plight, has done...