Word: doves
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These stunning images, shot by celebrity photographer Annie Leibovitz, are the centerpiece of a counterintuitive new ad campaign by the maker of Dove soap to promote its latest line of beauty products. In its first global launch ever, Dove hopes to attract the 40 million or so baby-boomer women in the wrinkle-war zone with a provocative twist: instead of demonizing wrinkles with "antiaging" products, Dove celebrates them and calls its new line Pro Age. For the Anglo-Dutch consumer giant Unilever, Dove's $52 billion parent company, the stakes are high: total sales in 2006 grew just...
...antiage culture, no question," says Susie Orbach, a British psychoanalyst and author, who helped conduct a Unilever/Dove--sponsored beauty survey of women in nine countries. Antiaging skin care accounts for nearly $13 billion in sales worldwide, according to Euromonitor, and it is on the way to $17 billion by 2010. Dove's study found that 91% of women over 50 feel they're not represented realistically in the media. "They feel invisible," Orbach says...
...love for digging at the roots of things, be they customs or words. She tells us that it was a German moon goddess, Eostre, who gave her name to both Easter and to the female hormone estrogen, and she explains that in old China, a hawk and a dove were considered to be the same bird, seen in a different light. She retells the poignant story of the compiler of the 16,000-page Great Chinese-Japanese Classical Dictionary, who saw the proofs of 12 of his 13 volumes reduced to ash during the firebombing of Tokyo...
Sophomore goaltender Brittany Martin was brilliant in her first career NCAA appearance, blanking Wisconsin for more than two games’ worth of hockey before finally letting one by. Threatened with countless odd-man rushes, Martin calmly stood up to charging forwards, fearlessly dove to cover loose pucks, and speared shot after shot with her glove. In all, Martin saw 68 shots, saving 67 to tie Cheryl Tate’s 25-year-old school record for saves in a game...
...Reese said. “He played great this weekend.” While the Crimson defense played solidly in front of Tobe, the netminder contributed a couple of flashy plays to help foil the Big Red attack. With just under eight minutes remaining in the opening frame, Tobe dove out of his crease and poked a puck away from Cornell center Michael Kennedy. Similarly, in the third period, Tobe thwarted a Big Red 5-on-3 scoring opportunity when he sprawled out in front of the net to stymie the streaking Topher Scott. The goaltender’s lone...