Word: dow
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...With the Dow Jones industrial average trying to break through 3000, how come we're not getting rich? For you, it's just irritating. For me, it's embarrassing. It's my job to get rich (or so I interpret the responsibility). Who wants financial advice from a flounder? I go to the playground after the market closes, and the other kids make fun of me. "How's your Nike?" they laugh, knowing I shorted it at 70, betting it would go down. (It's 89.) "How's ol' Crappy?" they squeal, referring by nickname to a small auto- parts...
...Wall Street, investors greeted the circumspect statement with nearly unrestrained joy. Greenspan's remarks helped send the Dow Jones industrial average up 37.13 points on Thursday. The Dow briefly touched 3000 on Friday before closing at a record 2980.20, up 75.25 for the week...
...come from nowhere. In full defiance of such economic troubles as sagging real estate prices, weak corporate profits and the titanic savings and loan mess, investors in the U.S. and overseas have bullishly poured billions of dollars into the stock market during the past month. Last week the Dow Jones average broke the 2900 barrier for the first time, climbing 80 points and closing at 2900.97. All told, the Dow has risen 244 points since May 1 and has set record highs eleven times. The euphoria has spread far beyond the blue-chip Dow. The more broadly based Standard & Poor...
Until recently, pharmaceutical companies generally contented themselves with a softer sell that refrained from mentioning products by name. Ads simply urged those with ulcers or thinning hair, for example, to see their doctor. But increasing competition has spurred some companies to be more aggressive. Last month Marion Merrell Dow launched a major campaign for the allergy medication Seldane, pitching the drug by name for the first time. Other prescription drugs that have appeared in name-brand ads in the past year include Rogaine, Upjohn's antibaldness medication, and Procardia XL, a heart drug from Pfizer...
...tout a drug by name for a particular illness, they must include a thicket of fine print listing "contraindications" and "adverse reactions." Such verbosity is impractical on TV, but a few companies have sidestepped the problem by keeping their messages simple enough to be within the rules. Marion Merrell Dow, for example, has run TV ads for Nicorette that avoid mentioning what the drug...