Word: dowdier
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Dates: during 2000-2009
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...Shanghai will give a warmer welcome to the world. After all, it was the influx of foreigners starting in the mid-19th century that turned a Chinese fishing town into the international hub of hedonism. And that's a status Shanghai isn't going to surrender to China's dowdier national capital without a fight...
...that Shanghai will give a warmer welcome to the world. After all, it was the influx of foreigners during the 19th century that turned a Chinese fishing town into the international hub of hedonism. And that's a status Shanghai isn't going to surrender to its dowdier national capital without a fight...
...stylists. Encourage those stylists to nudge some free stuff toward a celebrity or two. Put some mad money into the hands of coltish ad folks, and create unfathomable but cool ad campaigns. Widen the product range--but gently, so as not to scare people. Get rid of all the dowdier stores and licensees. And presto! Your dog of a luxury label just became desirable to three times as many people without, if you've done it right, losing any of its snob appeal...
...stylists. Encourage those stylists to nudge some free stuff toward a celebrity or two. Put some mad money into the hands of coltish ad folks, and create unfathomable but cool ad campaigns. Widen the product range-but gently, so as not to scare people. Get rid of all the dowdier stores and licensees. And presto! Your dog of a luxury label just became desirable to three times as many people without, if you've done it right, losing any of its snob appeal...
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