Word: downey
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Dates: during 1930-1939
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Broadcaster Wons' books are collections of odds & ends which he recites alternate mornings in the "Tony's Scrap Book" period, and every evening on the Camel Quarter Hour between Morton Downey's ballads. The two called Tony's Scrap Books are anthologies of noble thoughts, snatches of homely humor, tributes to beauty, diligence, nature, perseverance, motherhood, home, etc. Some are from Edgar Albert Guest, Dr. Frank Crane, Ella Wheeler Wilcox. Many, of unknown origin, are favorites of listeners who send them in. Here and there are a few lines from Shelley, Browning, Whitman, A. E. Housman...
Quick as the turn of a dial is the process by which Radio makes its own artists. Oldtime success stories seem slow and labored compared with the meteoric rise of moonfaced Morton Downey, who has earned $4,500 a week with his ballading ever since young President William Samuel Paley of Columbia Broadcasting System used him to lure Camel's cigaret advertising from National Broadcasting Co. Kate Smith's story is another one based on tobacco. Her 240 Ib. and an easy, tricky way of singing had scarcely identified her with musicomedy when La Palina cigars snatched...
Sophisticates may take scant pleasure in the caressive, high-pitched crooning of Morton Downey but R. J. Reynolds Tobacco Co. counts as well spent the $108,000 paid him since June. Prince Albert, second largest Reynolds moneymaker, never had radio advertising until recently when 15-min. programs, copied almost exactly from the Camel quarter-hours, were sent out over N. B. C. The difference: Instead of a "Camel Minstrel" there is a "Prince Albert Dream Girl." Alice Joy, another unknown, has been given the same expensive send-off that Morton Downey had. "Minstrel" Downey caused instant talk with his mellifluous...
...week, on a year's contract. By the maxim that anyone who pleases the client is a radio success, Alice Joy is made. She sings over one of the biggest hook-ups in a series which will cost Prince Albert approximately $1,000,000. Her songs, like Minstrel Downey's, are of the mellow, persuasive sort. An occasional old-fashioned ballad supposedly represents the real Alice Joy. a simple, ruddy-cheeked, home-loving girl who adores flowers and ivy-covered churches...
...elimination of free advertising-by less violent means. By agreement of the Publishers' Association of New York City all newspapers continued to print fairly complete radio programs but struck out all names of sponsors. Thus the Camel Quarter Hour became simply "Morton Downey, tenor; orchestra; talk, Anthony Wons" ; Lucky Strike was not mentioned in the listing of "B. A. Rolfe Orchestra...