Word: downplay
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Dates: during 1950-1959
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...priced Dart series that Dodge will introduce this fall, Chrysler Corp. unveiled an "idea" Dart built by Italy's Ghia, with obvious adaptation of Dodge lines. The crisply styled, U.S.-built, front-engine Dart will bear an overall resemblance to its Italian forerunner but will downplay Ghia's racing-car motif for the sake of greater passenger comfort...
Small World's landing came as a relief to Mail editors. They had touted the balloon flight as the Kon-Tiki voyage of the air, then began to downplay it when the balloon Small World was unreported for three weeks. When reports of the voyage's success reached London, the Mail changed its type face, said Small World's success was "certainly anticipated," roared "we take responsibility for it." In Barbados Mail reporters took command. The Mail had bought all but American rights to the story...