Word: downplaying
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Coca-Cola's ad campaigns for the new products will downplay any possible health benefits of caffeine-free drinks to keep them from luring too many soda quaffers from its regular brands. Says Malcolm MacDougall, president of SSC&B, the New York ad agency that is handling the campaign: "We are not really making a big thing of it. We are telling people that decaffeinated cola is here if they want...
...urging these changes Bok seems to downplay the extent to which Harvard's own Law School must reform and lead the way for others. In praising progressive steps the Law School has already taken, he seems to let Harvard off the hook: its programs are a start, but there...
Senator John Tower of Texas, chairman of the Armed Services Committee, also wanted to keep the controversial analyst under wraps. But Grassley persuaded his fellow Senators to schedule a hearing; they also threatened to subpoena Spinney if the Pentagon refused to let him appear. Tower tried to downplay the appearance by setting it for late Friday afternoon. He also wanted to hold it in a small committee room and ban television cameras. That way he hoped to confine daily press coverage to the lightly read Saturday newspapers. But pressure from other Senators forced Tower to move the session into...
...romanticized and unhistorical references to earlier outbursts of high emotion and demands for sweeping change. It is particularly ironic that some adults who have moved smoothly from the 1960s youth movement to Wall St. or Madison Ave. now scoff at the calm in the Yard. Both groups carelessly downplay the extraordinary influence of events such as the crusade against Southern racism and the threat of being drafted to fight in a secretively pursued foreign war. Forgotten are the significant academic reforms implemented since the late 1960s, such as forming Black and women's studies programs, giving more administrative power...
Trying to downplay the White House's responsibility for such a dismal prospect, Feldstein and Treasury Secretary Donald Regan have argued repeatedly in recent weeks that the U.S. is plagued by a high rate of "structural unemployment," which cannot be cured by the Government's traditional pump-priming tactics of boosting spending or expanding the money supply. The term structural unemployment is a fuzzy concept that has been bandied about by economists for years, but has no clear-cut definition. Generally speaking, it refers to people out of work not as a result of a recession, but because...