Word: downpour
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...picture in the cloud, Samson and Delilah with Victor Mature and Hedy Lamarr, will not be released until January, but last week Producer Cecil B. DeMille's special emissary, Actor Henry Wilcoxon, had left Hollywood to turn on the downpour in 25 major cities. With him was Pressagent Richard Condon, who planned the campaign, and luggage containing 400 pounds of promotion material and special gadgets. Wilcoxon's mission: to pour it on for six groups of "public opinion leaders" in each city-women's clubs, churches and religious groups, school officials, fashion designers, manufacturers and retailers...
...battle against the elements is progressing. Airers have found a glycerine compound which is sprayed on windshields to drain off the downpour in transparent sheets instead of driblets. Steel reinforcement keeps 60-by-50-feet screens from toppling in high winds. For mosquitoes, there are DDT foggings. Against fog, filters have been devised to help projectors lay the picture on the screen clearly and sharply...
Despite the warnings, the rally took place in a downpour the next day. Attendance estimates ranged from 150 to 500. One newspaper said 150 stayed out of classes, while the college said "Class attendance was ... normal...
...freshman tennis team was able to win its match with Williams by a score of 7 to 1 Saturday, before a late afternoon downpour rained out the last doubles match...
Because of a steady downpour Saturday afternoon the freshman tennis team was unable to play its scheduled match against Amherst...