Word: downtowners
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Dates: during 1940-1949
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After lunch Charles Luckman gave a personal demonstration of his thesis. Eight miles east of downtown Los Angeles, armed with a silver-plated shovel, he broke ground for a new $25 million soap and food products plant. Lever Bros., he said, would spend another $30 million on expansion and modernization elsewhere. That would make a total bet of $55 million that the jabber-jitterers were talking jabberwocky...
This surrender of the senses is seldom averted by the city's more conventional scenery. Downtown Los Angeles has genuine smoke-stained old brick and stone buildings, jammed together as tightly as those of Philadelphia or Baltimore. Hundreds of old-fashioned clapboard houses stand uneasily in the sun along its older residential streets. But the visitor in 1949 is apt to stare at them less in recognition than in disbelief, like a wanderer pushing through the vine-hung ruins of Angkor-Thorn...
...movie struck, and its residents imitate and envy the stars of the screen- though members of "downtown" society and the rich of Pasadena enjoy bristling at them and Los Angeles society pages go out of their way to avoid printing a motion-picture person's name. It is a city full of people from somewhere else and it still has little sense of tradition or of unity...
Islam's missionaries to Holland, however, have not had easy going. First schooled in their own soft Urdu, they had to learn the harsh Dutch language. Then they tirelessly passed out leaflets (20,000 a year) at big city railroad stations, beaches and among downtown shopping crowds...
...Paseo had been laid out by the Emperor Maximilian in 1865 as a shortcut from downtown Mexico to his palace atop Chapultepec, three miles away. It was called the Calzada del Emperador (Emperor's Highway) until the empire's fall. Republicans renamed it Paseo de la Reforma in honor of their laws separating church & state. Later, the rich lined it with great mansions; France's best landscape designer was imported to make it look like the Champs Elys...