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...electric shock, is merely increased in intensity, also if an unwonted time lag is left between the signal and the food that follows, or if signals are simply mixed. A fourth way, and to Dr. Sargant the most important for human analogy, is to wear a dog dowri by subjecting it to excessive work (on a treadmill), upsetting its stomach with irregular feedings or bad food, or inducing a fever. Even if the first three fail to break down a "calm imperturbable" dog, the fourth will work, according to Pavlov...

Author: /time Magazine | Title: Medicine: Psychology of Brainwashing | 6/3/1957 | See Source »

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