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Word: dracaena (lookup in dictionary) (lookup stats)
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Plant Parenthood. Who cares? Scores of thousands of plant owners, from corporation chieftains with status-symbol Ficus executivus (vicepresidential fig) trees in their offices to the apartment dweller with a $30 Dracaena massangeana (dracaena). As a result, plant doctors (many with degrees in horticulture or agriculture) are as much in demand as pet vets. Drs. Greenthumbs charge an average $15 a housecall, $10 or so a day for plant sitting and as much as $50 to potty train a specimen needing more root space. Boston's Plant Parenthood even offers a vegetative version of Blue Cross-Blue Shield...

Author: /time Magazine | Title: Modern Living: Dr. Greenthumb | 3/11/1974 | See Source »

...only half as much gasoline as the sports car. Picture Researcher Suzanne Richie has begun weaving blankets for friends on a foot-powered loom in her apartment, and Nation Reporter-Researcher Sally Bedell no longer leaves a 75-watt bulb on in her apartment to sustain her exotic $75 dracaena house plant. For Business Writer Jack Kramer, a former London resident, economizing on energy is old news. "The English advise one to gravitate toward rooms full of warm bodies and drink lots of warming spirits, two energy-conserving principles that rind their ultimate expression in a communal effort called...

Author: /time Magazine | Title: A Letter From The Publisher, Dec. 3, 1973 | 12/3/1973 | See Source »

...Cole drives himself as fast as he can. He steps out of bed at 6 a.m., putters around his garden (orchids, Ficus, dracaena and billbergia plants), has a breakfast of cereal and fruit, hops into a black Impala hardtop. He drives the 30 miles from his home in Bloomfield Hills to his Detroit office in 35 minutes, arriving at 8:10 sharp. In a typical day Cole averages a conference almost every half hour, drives more than 150 miles to various Chevy plants, is rarely home before 7 p.m. Like any good mechanic. Cole applies preventive maintenance. He neither drinks...

Author: /time Magazine | Title: AUTOS: The New Generation | 10/5/1959 | See Source »

...account of a day in the life of some citizens of a Southern capital, but often it seems more like a long afternoon spent in a botanical garden. From the very first page, when beautiful Stella Madden catches the delicate odor of spring, the prose thrusts up stalks of dracaena, carnations, ger-beras, tulips, coleuses, yaupon, oleander, jasmine, gladioli, magnolia and azalea. Even the characters come equipped with floral borders: Yancey, a condemned murderer, "clutches his hyacinth-red hair"; beautiful Stella thinks of herself as an or chid, is suspended on "a liana of ecstasy...

Author: /time Magazine | Title: Books: Mixed Fiction, Oct. 22, 1956 | 10/22/1956 | See Source »

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