Word: dragone
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...opening, the same week last year, of DreamWorks' Monsters vs Aliens. The dip may be attributed to a lack of stars in the voice roles or to the more traditional, Disney-feature-like story and tone, but it could also be that more 3-D screens would have given Dragon more firepower. (Watch TIME's video "The 3-D Experience...
...Industry analyst Jeff Bock of Exhibitor Relations says Clash might have been expected to earn about $100 million this weekend - if it had secured all the 3-D screens it needed, which Warner Bros. could have done if it had released the film in mid-April, when Alice and Dragon would have run their course, and before the first expected smash of the summer season, Iron Man 2. But Warner decided on Easter weekend, and the swamis are now predicting a take of $70 million for Clash's opening three days. "Warner Bros.' decision doesn't make...
...show it, they will come. The extra cost of making a movie in the format, or of jerry-building 3-D effects on a picture shot in the standard two dimensions, is perhaps 10% to 20% of the budget. A ticket for How to Train Your Dragon costs $12.50 in 2-D at a Manhattan movie house. For 3-D, it's $17.50 - a 40% surcharge. For the 3-D IMAX version, $19.50, or 56% higher. The better news for studios: many of the Friday and Saturday screenings are already sold out. (See the top 10 movies...
...This year - unless we missed something or there are more conversions in the immediate works - the number of new 3-D movies should be 19. Ten of these are animated features (beginning with Dragon and ending in December with Yogi Bear); four are extensions of B-movie franchises (Step Up 3D, Piranha 3-D, Jackass 3D and Saw VII); one is another concert film (Kenny Chesney: Summer in 3D.) Two Disney films, Alice in Wonderland and Tron Legacy, are a mix of live action and digital fantasy. That leaves just two live-action movies - the Warner Bros. adventures Clash...
...April 10, thousands of children with autism will be able to do something that for many of them was impossible until recently: go to the movies. They'll see How to Train Your Dragon at one of 93 "sensory-friendly" screenings in 47 cities across 30 states. The lights will dim but remain on, the volume will be lowered, the movie will start promptly at 10 a.m. with no previews, families with special dietary needs will be allowed to bring snacks from home, and if the kids yell or even stroll around the theater, no one will complain...