Word: dragstrip
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Believing in Bargains. The brake on auto sales has all but eliminated the visceral promotions plugging four-barrel carburetors and twin cams to a rollicking dragstrip beat. "The American car-buying public is interested in economy," says Ford Advertising Manager Paul Tippett. "Our ads have to be practical rather than emotional." Accordingly, Ford's spring campaign has an "economy drive" theme. Can economy be made exciting? Answers Tippett: "Advertising does not have to be glamorous as long as it is not dull...
Like most auto manufacturers in headlong pursuit of the youth market, General Motors Corp. has saturated much of its car advertising with the hip jargon of the dragstrip. Yet for many consumers, including the young, the ads, with their mod vernacular, seemed as strained and unbelievable as a middle-aged matron attempting to dance the watusi. Now, faced with an uncertain economy and slumping car sales, G.M. officials have apparently decided to end their fixation with power and youth in advertising and focus it instead on value and comfort...
...Werewolf, which caused traffic jams at drive-in theaters and earned $2,000,000. Similarly, A.I.P. has made quick killings on bargain-basement Biblicals (Goliath and the Barbarians, Goliath and the Sins of Babylon), on way-outer spaces (Angry Red Planet, Battle Beyond the Sun) and teen-age topicals (Dragstrip Riot, Reform School Girl...
When Rhoden ran short of teen-age films a year ago, he thought up likely titles (e.g., Dragstrip Riot) and passed them on to producers, but the supply stayed short of Rhoden's demands. "Now I make the picture myself," he says. "I have two trucks, cameras and sound equipment. If I need a barroom scene I just rent a barroom...