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Kimberlin says his strategy is to target people in their early 20s, who are tech savvy and the biggest users of the high-drain devices Oxyride is most suited to run: digital cameras, MP3 players and handheld games. So the company advertises heavily on youth-magnet media such as MySpace com Yahoo! Instant Messenger and MTV com Panasonic has also become the battery sponsor of Anheuser-Busch theme parks and the Dew Action Sports Tour, a competition featuring skateboarding, BMX biking and freestyle motocross...

Author: /time Magazine | Title: Out to Beat the Bunny | 5/28/2006 | See Source »

...things that consume low amounts of energy at a constant rate, like radios and smoke alarms. "Our preliminary tests show that Oxyride is a good cell," says Paul Klatt, a quality-assurance engineer for Batteries Plus, a retail chain specializing in batteries. "But its niche is really higher-drain devices...

Author: /time Magazine | Title: Out to Beat the Bunny | 5/28/2006 | See Source »

...Soak the rice for 5 minutes in warm water. Rinse and drain. 2. Heat the oil in a wide pot at medium-high heat. Add rice and saut?, stirring occasionally until the rice becomes transparent and the grains start to separate. Pour off any excess oil. Add carrots and peas and saut? for two more minutes. 3. Add pureed tomatoes to the rice and cook for 4 minutes. Next, add stock/water. Arrange the chilis and parsley on top. 4. Bring to a boil. 5. As soon as it boils, reduce the flame to medium and cover. Cook for 20 minutes...

Author: /time Magazine | Title: Oaxacan Tip Sheet | 5/9/2006 | See Source »

...Medicare's new prescription-drug plan. So they are planning a more focused and consistent effort to talk about the program's successes after months of press reports on start-up difficulties. Bolten's plan also calls for more happy talk about the economy. With gas prices a heavy drain on Bush's popularity, his aides want to trumpet the lofty stock market and stable inflation and interest rates. They also plan to highlight any glimmer of success in Iraq, especially the formation of a new government, in an effort to balance the negative impression voters get from continued signs...

Author: /time Magazine | Title: Can The New Sheriff Tame The West Wing? | 4/23/2006 | See Source »

...heat and storing it in geothermal wells?basically warm holes in the ground?over the course of a year, the house actually produces more power than it consumes. Or, as Good puts it, "there are days when the electric meter spins backward." That means not only less of a drain on the state power grid but also cost savings for the owners, thanks to a billing-credit arrangement offered by the state of Oregon to businesses and homeowners who produce surplus power...

Author: /time Magazine | Title: The Good Life | 4/20/2006 | See Source »

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