Word: drawing
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Some corporations are naturally attracted to music audiences, and are willing to pony up the serious money needed to stage large events and draw big-name acts. For mobile-phone firms like Virgin and O2, it's a branding exercise in front of a natural consumer base. And for beer companies too, it's not just about selling suds to fans. Heineken backs Spain's FIB as well as the Oxegen Festival in Ireland; in Germany Becks is sponsoring 15 summer events this year. "You directly want to link in to something with scale, and yes, there is a cool...
...earn his man of the match with a number of saves at full stretch, including one in the 73rd minute on a shot by Del Piero, as the American fans howled their approval. With 10 minutes left in the game, it was clear the U.S. would settle for the draw, and they defended grimly until the end, finishing to a rapturous applause from the U.S. supporters. The U.S. lives. The Yanks could still advance with a win over Ghana and a Czech loss to Italy. It's a long shot, but it is now clear that they have the loudest...
...discover not only that wholesale changes to the traditional schedule are being considered for Beijing but that they are being approached in what would appear a pre-emptory fashion," writes Stokes. He warns Rogge that the decision will "decimate your audience," and says the only conclusion the world will draw is "that the IOC cares more about the North American TV viewer than billions of viewers throughout Europe and Asia." Stokes also says that other changes under consideration include moving key track-and-field events, as well as the men's basketball final, away from their customary afternoon and evening...
...videoconference from Camp David, as his official schedule for the day had called for. But symbolism matters. It puts the President firmly behind new Prime Minister Nouri al-Maliki at a moment when speculation in the U.S. has turned to whether the Washington will begin later this year to draw down troop levels...
...country is important and that our country is best served when great universities like Harvard stand with those who defend the freedom that makes all our contributions possible," Summers said today through his spokesman. "I look forward to the day when it is common and doesn't draw remark when an Ivy League president attends an ROTC commissioning ceremony...