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...people spending real money on this stuff? Humor is clearly a big draw: a study last year by Lightspeed Venture Partners found that virtual ninjabread cookies are given twice as often as virtual chocolate. There's even a create-your-own-gift application, which has more than 300,000 users. Make yours clever enough, and you could horn in on the estimated $42 million in Facebook gift sales...

Author: /time Magazine | Title: Paying for Virtual Gifts | 7/20/2009 | See Source »

...debate whether that's true, whether Jackson was a victim, whether the media persecuted him during his child-molestation trials and other scandals or soft-pedaled his history after his death. But certainly in death, Jackson served the media the way he did in life: as a limitless draw for audiences. (And yes, I know I write this in a magazine that rushed out a special commemorative issue the weekend after Jackson died...

Author: /time Magazine | Title: Michael Jackson: Goodbye, or See You Soon? | 7/20/2009 | See Source »

...Half-Blood Prince, on July 15). Paul serves on the board of directors of the Harry Potter Alliance (HPA), an activist group founded to promote the ideals and values of the Harry Potter books in the real world. Under the motto "What Would Dumbledore Do?" the HPA works to draw attention to social problems like the conflict in Darfur...

Author: /time Magazine | Title: The Boy Who Rocked | 7/20/2009 | See Source »

...authors of the study are reluctant to draw such broad conclusions about the gender disparities. "There are many different possible explanations," says NIMH neuroscientist Daniel Pine, who suggests a much more ordinary reason for the girls' more emotional response. "It might be possible that the girls are trying to remember what they wrote earlier [about the kids in the photos]," he says. "You can imagine a scenario where they say, 'Oh, did I write something bad about that girl?' Boys are simply doing that less." In other words, it may be that boys are cads because they're not wired...

Author: /time Magazine | Title: Why Girls Have BFFs and Boys Hang Out in Packs | 7/17/2009 | See Source »

...Plug-in vehicles draw the equivalent of another house; the system can handle one per circuit, but two or three chargers on the same circuit could cause problems," he says. "Too much of a load could end up causing neighborhood outages...

Author: /time Magazine | Title: Utilities Scramble to Meet Power Needs of Electric Cars | 7/16/2009 | See Source »

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