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...Moreover, Portfolio never seemed to find an editorial voice that distinguished it from other business publications or to draw in crucial new readers or advertisers to the category. "Every time I saw another unfortunate portrait on the cover of someone 'venerable' - Sumner Redstone? Barry Diller? Really? - I thought about what could have been," says Jeff Chu, a writer who left TIME to work on the Portfolio launch and jumped ship after the first eight months. But more daring editorial choices, like December's cover subject of Dov Charney, the controversial CEO of American Apparel, came across as ill-timed...

Author: /time Magazine | Title: Portfolio's Flameout, or How to Burn Money Fast | 4/28/2009 | See Source »

...that browsers could solve all problems. But people are beginning to realize there is no single solution appropriate for all uses," says Adrian Ludwig, group manager for the Adobe Flash platform. Note that Ludwig doesn't believe that the browser will disappear. It's just that other tools that draw from the data on the Web will turn out to be better ways to deliver that information than simple websites...

Author: /time Magazine | Title: Facebook's Big Move Toward the AfterWeb | 4/27/2009 | See Source »

...Although patients, or at least their parents, could easily distinguish whether they were in the bleach group or the placebo group by smelling the contents of their bottle, they were instructed not to tell the researchers which group they were in.) Those who received real bleach were instructed to draw a bath twice a week with a heavily diluted bleach solution - a half-cup of bleach per 40 gallons of water - and immerse their limbs and torsos, leaving the neck and head above water, for five to 10 minutes each time. They were told to pat dry afterward and apply...

Author: /time Magazine | Title: Study: Baths with Bleach Help Kids' Eczema | 4/27/2009 | See Source »

...pallet jack; today she has two full-time employees and buys 250,000 diapers at a time straight from a manufacturer. She has yet to find any makers who will give them to her free. Goldblum, who works on the project full time but does not draw a salary, has talked to some 50 people about starting diaper banks. "We know of six who have taken the next step," she says...

Author: /time Magazine | Title: Starting a Diaper Bank | 4/27/2009 | See Source »

...today's media environment, there are two ways broadcast networks can draw a big audience, as they did in the halcyon precable days. One is by programming series, like Idol and Dancing with the Stars, that are essentially sporting events. That is, they are simple to follow, they can be enjoyed by a wide demographic and age range, and - most important - they have no shelf life. There are winners and losers, and spoilers abound the next day. So you watch them that night, as they happen - not on DVR or Hulu - or you might as well not watch them...

Author: /time Magazine | Title: The Mentalist: CBS's Psychic Friend | 4/27/2009 | See Source »

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