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Rikki Rachman. Um--sure I can. Rikki Rachman. Pauly Shore. Downtown--in the Brown--the Brown--Downtown Julie Brown! (Whispers from the publicist, which he ignores) Ed Lover and Dr. Dre...
...straight from Phil Knight's playbook: it got the ubiquitous LL Cool J to sign an endorsement deal. The trick to hip-hop-fashion money, even more than offering slick styles, is somehow to get a rapper--preferably one on heavy rotation on MTV--to wear your stuff. Dr. Dre is dipped in Karl Kani, Mase gets giggy in Mecca, and Busta Rhymes is decked in Ecko. "Videos are hands down the best advertising you can have," says Mike Clark, the chief operating officer of Wu-Wear, the label started by the rap group Wu-Tang Clan, all of whose...
...ease with musicians helped Interscope strike up several profitable partnerships with subsidiary labels, including Trauma Records, through which Interscope signed multimillion-seller Bush; Nothing Records, which brought Manson and industrial-rock innovator Trent Reznor; and Death Row, through which it co-financed discs by Snoop and producer Dr. Dre...
Field and Iovine could pay the settlements out of petty cash. Universal is poised to purchase their remaining 50% of Interscope for about $350 million, but Death Row is history. Interscope is leaving gangsta rap further behind and has signed new deals with a reformed Dr. Dre (who now shuns the genre) and R.-and-B. producer Teddy Riley...
...says Lisa Worden, music director for kroq, an alternative-rock station in Los Angeles. "Beck stays away from the typical rock sound." Odelay isn't a flawless album--Beck isn't as soulful as some of the hip-hop stars he emulates; No Diggity, the simmering single from Dr. Dre and Blackstreet, has more soul than anything on Odelay. But perhaps his hip-hop awkwardness is what draws some critics and rock fans to him. If a gawky folkie like Beck can feel the funk, even a little bit of it, there's hope for everybody...