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...Scafido's job is to dream up those big hits. As chief creative and innovation officer, he is working on everything from an iced-tea-- lemonade Coolatta (it's an acquired taste) to a cherry chocolate strudel (now, that's addictive), both of which will roll out nationwide this spring. Not every idea hits the spot. Plans for a pomegranate smoothie were nixed because of limited supplies of the fruit. ("We'd have everyone who drinks pomegranate martinis mad at us," jokes Scafido). But a new Cuban sandwich has been a hit, and the chain may soon start serving...

Author: /time Magazine | Title: Brand New Buzz | 3/9/2007 | See Source »

...Arcade Fire landed the dream gig for any new band: a few nights opening for U2. By appearances, it was an odd fit. Arcade Fire's seven members took the stage looking as if they just had just ridden out a hurricane in a trailer park. Instruments, hair and clothing were strewn everywhere. The set list, culled from their debut, Funeral, was full of songs about death played on accordion and mandolin. Later U2's the Edge would create endless spaces between guitar chords, while Bono drove metaphorical trucks through them, but somehow Arcade Fire's patchwork symphonies roared almost...

Author: /time Magazine | Title: Music: It's Getting Warmer | 3/8/2007 | See Source »

...took only a year after the discovery of gold to turn the sleepy little town of San Francisco into a boisterous city, the largest place west of Chicago. Modern California was born. More important, the Gold Rush was a ratification of the most fantastical version of the American Dream, the yearning for instant fortune and easy prosperity, for extreme liberty and land free for the taking from the natives. When they heard the news out of California, Marx and Engels understood that this bizarre phenomenon was another way in which the U.S. might not conform to their view of economic...

Author: /time Magazine | Title: 1848: When America Came of Age | 3/8/2007 | See Source »

...wanted to be an exobiologist or a physicist, Johansson has found his dream job developing technologies and solutions unheard of five years ago. He says TV on mobiles requires a new paradigm: "It's a new way of consuming contents. I don't see any limits to what...

Author: /time Magazine | Title: Programming Provocateurs | 3/8/2007 | See Source »

...that with Internet television there’s a demand for rapid production,” says Lebwohl. “We have an endless opportunity, or obligation, to provide students with content 24 hours a day.”Constant content, though, is a distant dream. “Ivory Tower” premieres with a new episode roughly once every two months.“Crimson Edition,” a documentary program praised by Koenigs, Lebwohl, Hernandez, and Berman for its excellence and professionalism, has thus far produced only one episode—a story about...

Author: By Kimberly B. Kargman, CONTRIBUTING WRITER | Title: Back To Our Regularly Scheduled Program? | 3/8/2007 | See Source »

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