Word: dreamcasts
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Dates: during 1990-1999
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...DREAMCAST Few expected this game machine from Sega to make a splash in the U.S. after it slumped in Japan. But it did, clocking up sales in the millions thanks to an impressive lineup of must-have, movie-quality games such as NFL2K and Soul Calibur. The amphibious Dreamcast lets you surf...
SEAMAN A Sega Dreamcast game and the newest in virtual pets, the Seaman has a man's head and a fish's body, with voice recognition and Furby-like learning abilities...
...will be powered by a revolutionary new chip called the "emotion engine" that will enable it to render lifelike images while simultaneously handling interactive audio and network play. Scheduled to debut in Japan in March 2000 and in North America late next year, it will be Internet-ready (like Dreamcast), capable of running current-generation PlayStation software (key to maintaining a loyal fan base) and equipped with enough ports to make it the electronic centerpiece of the future networked home. That, of course, would also be Microsoft's goal--the game box that does...
...Dreamcast represents Sega's bid to reinvent itself. And analysts think it has a good shot. The machine is at least 10 times as powerful as its rivals and already has 18 new games available. Equally important, Sega introduced it with savvy marketing. That is a turnaround for a company that in 1989 was No. 1 in the gaming business but has since been steadily slipping, barely hanging on to third place with only 1% market share. Sega botched its 1995 Saturn rollout by alienating software developers and retailers with poor support and imperious directives. Sony has dominated the industry...
Fortunately for Sega, Dreamcast is the best act in town--for now. Michael Goodman, a Yankee Group analyst, says that as long as the great games keep coming, the company could up its market share to 15% or 20%. Early returns look good. A remarkable 250,000 Dreamcasts sold on launch day. If the pace keeps up and Microsoft gets into the action, then even I'll be e-mailing Santa for a console...