Word: dreaming
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Dates: during 1950-1959
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...dream of the television pitchman is wondrously simple: to get painlessly but surely inside the viewer's head. To make the dream come true, two young companies are peddling "subliminal perception," the psychological phenomenon whereby a sight too fleeting to register consciously takes root subtly in the viewer's subconscious mind. This technique could flash phantom plugs on the television screen at speeds too fast (around one three-thousandth of a second) for the viewer to realize that a Madison Avenue Rasputin was selling him beer not only between the rounds of a prizefight but between the very...
When chemists dream their fanciest dreams, they imagine powering a rocket with liquid hydrogen and liquid ozone (03). This pair is tops for energy. Its reaction has a specific impulse of 373. The specific impulse of the traditional kerosene-oxygen combination is only...
...Seconds, $5,000. Liquid hydrogen is bulky, expensive and extremely hard to handle. Ozone is expensive, poisonous and explosive. Another dream oxidant, liquid fluorine, is about as bad. The National Advisory Committee for Aeronautics has been working on liquid fluorine as an oxidant at a cost as high as $5,000 for a 30-second test of a smallish rocket, but no one thinks that fluorine will come into wide use soon...
...step down from the dream fuels are the boron-containing fuels that have already grown big enough to stir up flurries on Wall Street (see BUSINESS). Boron itself gives much energy, and some of its compounds hold a lot of high-energy hydrogen in easy-to-handle form. Modern boron fuels are stable, reliable and have high (classified) specific impulses. One of them is now being manufactured in considerable quantity by Olin Mathieson Chemical Corp. at Niagara Falls. Gallery Chemical Co., near Pittsburgh, is making its HiCal, a boron-carbon-hydrogen combination...
This would, admittedly, be difficult for the large departments, and, as one Faculty member expressed it, "maybe we're living in a dream world--but Harvard will keep trying...