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Word: dreck (lookup in dictionary) (lookup stats)
Dates: during 1969-1969
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Usage:

...Foods recently started test-marketing a snack product called Pringle's Pop Chips only to discover that Procter & Gamble was simultaneously testing Pringle's Newfangled Potato Chips. Even greater risks lurk in the slang of foreign languages. A leather-preservatives manufacturer tried to market a product called Dreck-until he discovered that the name means dirt (or worse) in German and Yiddish...

Author: /time Magazine | Title: Business: THE GREAT RUSH FOR NEW PRODUCTS | 10/24/1969 | See Source »

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