Word: drene
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Since each of these programs also plugs other cleansing products (Drene and Shasta shampoos, Ivory Snow and Flakes, Spic and Span), it is a wonder that the housewife can ever make up her mind which one to buy. But as long as she buys one, P. & G. will be happy. It makes them all. Now the nation's largest soapmaker, P. & G. manages to sell 119 bars, boxes, bottles and cans of its products every second of every day, every day of the year. Its share of the U.S. soap market has risen from...
...took on a familiar look. In most instances, in skirmishes throughout the nation, it was simply a return to the loss-leader method of catching customers. In Akron, druggists made much of lopping 30% and more off the prices of such national brands as Ex-Lax, Anacin, and Drene shampoo, left other prices unchanged. One Atlanta jewelry store caught the fever, cut diamond prices as much as 50%. Even in New York City, the war had simmered down to smaller price cuts, usually in cheaper lines. But there were still flare-ups. Union Square's S. Klein...
...president's chair only 19 months ago, when Richard Deupree became board chairman. Just out of Harvard in 1925, McElroy started at the bottom in P. & G.'s advertising department, plugged Camay toilet soap door-to-door, later directed ad campaigns for such products as Dreft, Drene, and Duz, which he made bestsellers. As president, he still likes the person-to-person approach, will talk soap to his wife's bridge party guests, or to anybody he meets at any time to learn what customers are thinking. Says he: "It's the housewife who buys...
Dreft, as advertised, washes things "far faster, far easier, far better." Last week the American Hyalsol Corp., which owns the basic patents for Dreft (as well as for Drene, Shasta, Teel and other cleansers), had an occasion for considering the Dreft slogan. It was accused of having its closets full of dirty linen. In a Manhattan grand jury indictment, the Government charged that 1) the company was a front for the German soapmakers, Henkel & Cie.; 2) Hyalsol had dodged $500,000 in taxes. It was, trumpeted antitrust lawyers, "one of the largest and most cleverly operated frauds against the Government...
...current line-up of 19 network shows has only ten daytime operas. After being an early pioneer in audience participation programs (1939) with Professor Quiz, P & G now urges listeners to play Truth or Consequences and to Breakfast in Hollywood, caters to evening dial-twisters with the Rudy Vallee Drene Show and Beatrice Kay's Teel Variety Hall...