Word: drene
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Compared with soap, wetting agents have three advantages: they will work 1) in the presence of acids, 2) in hard water, 3) in cold water. Many a U.S. woman has long been washing her clothes, hair and teeth with these soapless soaps-e.g., Procter & Gamble's "Dreft," "Drene," etc., and Colgate's similar line, whose unusual chemistry has not been emphasized in their makers' advertising. Chemists are trying to put a soapless detergent into cake form. When they succeed, as they may any day now, its advantages-notably in the vast U.S. hard-water zones-will...
Radio's glibbest cinemagpie is Jimmy Fidler, whose broadcasts of Hollywood gossip are sponsored by Procter & Gamble Co. (Drene Shampoo). Last week Cinemactress Constance Bennett de la Falaise de la Coudraye sued Fidler, sponsor, et al. for libel, asking $250,000 damages. Flip Fidlerism: that Connie had snubbed Comedienne Patsy Kelly on a Hal Roach set; that studio workmen, Patsy's pals, bought flowers for her, none for Connie...