Word: dress
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Dates: during 1940-1949
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...make some changes. The new Look and the Saturday Evening Post, smartened up by Editor Ben Hibbs, were proving far too attractive for Collier's comfort. This week, following an editorial shake-up (TIME, June 7), Collier's underwent a face-lifting and put on a new dress...
...Princess last week attended one of her last state functions as a princess-she opened an exhibition on "The Netherlands Woman, 1898-1948." She looked almost girlish in a tiny white Dutch cap, a green print dress and sandals. Her unpainted nails nervously fingered the notes from which she read her speech: "In the past 50 years woman has finally had courage to descend from her pedestal and to go to work herself in those spheres for which she had formerly been deemed too delicate . . . She had not considered that her so-called most appropriate work-the task of being...
...steel-rimmed glasses and beaded chiffon dress, the little old lady looked like a tintype grandmother. Her birdlike, smiling face was framed in a white lace collar and black ribbon choker; on her feet were pointed little one-button shoes. But there were surprising touches too: as a guard for her wedding ring she wore a blue celluloid chicken band, and one ear had a bright green dab of paint...
Setting her designer's mind to work, Elsie soon had a dress that made Edna look both slender and stylish. A clamor for copies convinced Elsie and Edna that they should go into business. They pooled $500, hired three seamstresses and rented a small shop in a strategic location-the Medical Arts Building, where most Dallas obstetricians have offices. Thus, ten years ago, began a business that has grown until it is now a U.S. merchandising sensation: Page Boy maternity clothes...
...production and merchandising." A third sister, Louise ("Tootsie"), who joined the team after finishing college, in 1941, now does all the designing. Last week the sisters had a new number they thought exciting: a Page Boy convertible. A few simple alterations transform it into a stylish post-maternity dress. Tootsie, recently married and pregnant, made the perfect model...