Word: dress
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...with retail's favorite demographic, the 18-to-34 set? Start with the escape factor. Grownups yearn to be sexy nurses and rock stars. Halloween gives them license to live out that fantasy, at least for one night. Plus, nostalgia plays a role. "When I was small, we all dressed up to trick-or-treat," says Amaya. "Then as a teenager, costumes weren't cool. You wanted to do the shaving-cream thing. Now I want to dress up as if I were a kid again. It's weird...
Emma stuns in the most gorgeous wedding dress ever. She’s like a Disney princess. She can sing! She can dance! Who knew? (Unless they dubbed her like Audrey, but we wouldn’t want to know. If this is a lie, it’s a lie we really want to believe.) The point-of-view shots are too claustrophobic and goofy, but otherwise this is just magic. As if we hadn’t been completely in love with Emma before. Good gracious...
...Dress so as not to distract...
After all that, don't forget that this is still a job interview. Even though you're not meeting face to face, dress as though you are. When you "walk in," have your résumé ready - this time, as an e-mail attachment. And don't forget to do all the standard prep work. Are you ready to talk about your greatest weakness? "This adds another layer, but people will still expect you to be prepared to have a conversation with them," says career counselor Judith Gerberg...
Fashion Faux Pas: Serena's one-armed deep purple dress...