Word: drexler
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...jeans craze in the 1970s, but then added bright-colored, practical sports clothes. In 1983 Fisher made two shrewd moves. He bought Banana Republic, a San Francisco retailer with three stores and a catalog operation that sold trendy travel and safari wear, and he hired a new president, Millard Drexler, the marketing whiz from the Bronx who had turned around the faltering Ann Taylor chain...
...Drexler worked similar magic at the Gap. Between 1983 and 1986 its sales rose from $480 million to $848 million as the number of stores expanded from 550 to 724. Banana Republic alone grew to 65 stores. The Gap's annual profits ballooned from $21.6 million to $68.1 million. Before its dive, the firm's stock price had risen nearly 2,900% in five years. Said Dean Witter Reynolds Analyst William Tichy before the stock's plunge: "This thing has just defied the law of gravity...
Some industry experts predict that the Gap will regroup in time for Christmas. In San Francisco and two other locations the company is trying out a tony kind of store, new for the Gap, called Hemisphere shops, to cater to an upscale market. "We're going to adapt," vows Drexler. "It's a matter of speeding up our creative process." And despite last week's setback, the Gap remains one of the most profitable chains in the country. "I see some hopeful developments for 1988," says Loeb. "You do sometimes have a season that is wrong, but that doesn...
...simply Mies van der Rohe (University of Chicago; $39.95). Barcelona has nearly finished reconstructing his perfect building, the cool, absolutely confident German Pavilion built for the 1929 International Exposition. And now at Manhattan's Museum of Modern Art, always Mies' most important institutional propagandist, Architecture and Design Director Arthur Drexler has assembled the ultimate Mies exhibit: doodles, sketches, renderings, building models, photographs, furniture and even construction materials, all packed into two floors...
...work of Mies' legion of followers, the modern architects who have remade and ravaged downtowns from Los Angeles to Riyadh. Mies was personally taciturn, but his vision was evangelical. He claimed that he had the answer, that his modern style was an architectural ultimate. "With Mies," wrote MOMA's Drexler in 1960, "architecture leaves childhood behind." In fact, it seems that Mies' example, brilliant in itself, provoked a prolonged architectural adolescence, a period when a stylistic conformism was enforced. To be modern, a building was obliged to wear what Critic Reyner Banham calls the "teenage uniform" of the International Style...